home
***
CD-ROM
|
disk
|
FTP
|
other
***
search
/
Understanding McLuhan
/
Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
/
pc
/
mcluhan.dxr
/
07273_Field_TCUM T838.txt
< prev
next >
Wrap
Text File
|
1996-04-10
|
895b
|
16 lines
totally new structures are needed to run a business or relate it
to social needs and markets. With the electric technology, the
new kinds of instant interdependence and interprocess that
take over production also enter the market and social
organizations. For this reason, markets and education designed
to cope with the products of servile toil and mechanical
production are no longer adequate. Our education has long ago
acquired the fragmentary and piecemeal character of
mechanism. It is now under increasing pressure to acquire the
depth and interrelation that are indispensable in the all-at-once
world of electric organization.
Paradoxically, automation makes liberal education
mandatory. The electric age of servomechanisms suddenly
releases men from the mechanical and specialist servitude of
the preceding machine age. As the machine and the motorcar